A blog post by EVANS LEROY
Author is CONTENT MARKETING LEAD
CATEGORIZED UNDER : Technology
Date posted 28-Nov-22
just a 10 minute read


Benefits of Creating a Wikipedia Page for Your Organization

 
benefits of creating a wikipedia page for your organization
 

If you are a startup company and want to promote your products and services, you can choose any global marketing or business platform that boosts your brand identity. You must have learned about Wikipedia and how this platform provides lucrative marketing benefits to organizations. Before creating your account on Wikipedia, you must ponder why you need a business page.

Wikipedia is the fifth most prevalent platform used across the globe widely. Businesses are building their digital brand image through the Wikipedia platform in the digital era. Whether you want to develop a positive image of the company or attract a wider audience, creating a company page has significantly helped organizations gain business prospects. Once the page is created,  business and startup companies add important company information and details of brands and services. Furthermore, creating specific Wikipedia pages allows an online community of people to freely contribute their knowledge by writing research base articles and articles on genuine topics. Since Wikipedia is a high-ranking website, it appears on Google search pages at first click. Therefore, it increases a company's or individual's credibility and creates a strong web presence.

Reasons Why an organization Needs Wikipedia Page

Today reputed organizations prefer Wikipedia marketing as it has become the most effective tool to increase brand awareness and boost credibility with existing and new customers. You can manage the reputation of your organization by creating a Wikipedia page. Organization can make their Wikipedia biography by writing the background, company profile, and services. When clients know the brand has a Wiki page, they follow it. Consequently, the company page provides them with knowledge about its purpose, mission, and futuristic vision. Hence, it helps to increase the notability and authenticity of the business page and drive more traffic to the site.

However, practicing Wikipedia content guidelines is a must. Wikipedia page should be written and edited like an encyclopedia and should not give a promotional look. According to Wikipedia's conflict of interest rules, a company page is inherently promotional and may cause confrontation between clients and the company. Therefore, the Wikipedia Page editing team ensures that content should not be over-promotional, biased, or controversial. Writers and editors should incorporate a neutral tone that benefits the audience. To increase the article's reliability, include authentic references and citations that support the content. Businesses can improve their professional profile pages by adding work performance and brand information. Adding images, visuals, and infographics will help create stunning content that makes the business page appear authentic and genuine to the audience.

Being present on Wikipedia, your company page gets more online visibility. Customers search for the product using broad keywords relevant to the brand. Hence, it brings more customers to the site. Moreover, social media optimization increases the awareness of a product or service on Facebook, Instagram, Twitter, and LinkedIn. Consequently, it generates web traffic and raises awareness of a website.

How Wikipedia Pages Benefit an Organization 

  • Promote your individuality

 A Wikipedia page allows a company to promote its profile on encyclopedia pages. You can create your Wikipedia page by incorporating essential details, the background, company profile, and services. Relevant data and information help clients know the company's purpose, mission, and futuristic vision. Hence, the main goal of creating a Wikipedia Page is to optimize online presence and increase page ranking.

  • Increase Fan Following

As more viewers read your Wikipedia page, it intends to increase a good fan following. Wikipedia is a strong platform for gaining customers and clients for your business. For example, if you make a Wikipedia page for your organization, people will search it on Google. After reading the main points and standard information about your company, individuals automatically jump into your social media channels to explore more about the company and the brands. Hence, it provides a widespread reach and connects businesses with wider customers. 

  • Page translation helps companies to expand their brand to wide-reaching markets

Articles with varying topics are translated into different languages, such as Chinese, Japanese, French, Italian, German, and Russian. Translated articles are uploaded on Wikipedia sites. Readers may search an article through keywords, titles, or topics. Consequently, translators interpret personal, business, or organizational pages, articles, and other content in various languages by maintaining the accuracy and quality of the content. Having superb quality translations ensures that the viewers properly interpret and comprehend the content. Moreover, translated articles boost knowledge and develop an interest in customers to get connected with the organization providing quality translation service. Hence, it connects companies with the global audience, allowing them to grow their business exponentially.

  • Deliver authentic and reliable content to prospective readers

If a company intends to create a Wikipedia page for its business, it must first build its credibility on Wikipedia. As Wikipedia does not accept random articles, it allows companies to exhibit their clear objective and purpose of creating a Wikipedia page. Moreover, the page goes through strict editing scrutiny to ensure that writers and copy editors follow the Wikipedia content guidelines and generate high-quality content with reliable coverage of topics. The news articles, blogs, and forums should not be over-promotional. The policies strongly discourage writers from using marketing jargon that may give a promotional look to the content. To maintain the accuracy of Wikipedia page content, the writers should include material from independent and reliable sources should adopt a neutral and impartial tone

Well-informed blogs uploaded to business websites, and Wikipedia pages inform companies about their existing brands and upcoming projects. The stimulating effect of blog posts helps more people to search for the topic, article, or product on the website. Thus, the blogs uploaded to business websites and Wikipedia pages strengthen the company’s online presence.

  • Wikipedia Pages help in B2B Marketing

B2B marketing requires businesses to build their brand identity on Wikipedia. Promoting B2B products through Wikipedia lets companies know how clients perceive their company and brand. Hence, when your website is visible to a larger audience, it eventually brings in more business customers and increases online visibility.

  • SEO on Wikipedia has helped businesses to gain online traffic

A Wikipedia page about your company will automatically help boost SEO reach on Google. Potential clients view original citations, broad keywords, and topics that entice them to visit the site. Consequently, they spend time searching and reading the relevant content on the site. Hence, it increases traffic and takes your page to the highest ranking.

 

  • Use Social media and Latest Trends in Marketing

In digital marketing, businesses meet tough competition day by day. That’s why it is preferable to know your niche and domain. Brand reputation management suggests companies employ technology trends, such as social media marketing, to meet their marketing purposes. Today, social sites have emerged as an impactful marketing medium to digital market a product. For instance, companies can upload short, compelling brand videos and animated and explainer videos on Facebook, LinkedIn, and Twitter. The other social media strategies include posting a feature article on their Wikipedia page once a month. Customize the URL on social media sites and use a full name or slogan that appeals to the customers. Thus, digital marketing help Wikipedia page ranks high in search results and increases brand trust online.

To recapitulate

If you are looking forward to increasing your brand's online visibility, you need to create a Wikipedia business page. While making the page, fulfill notability requirements. Secondly, employ Wikipedia backlinks to promote your SEO and brand online visibility. To further boost your marketing perspective, use digital marketing strategies. Social media marketing is an impactful marketing medium that helps in brand promotion. Hence, keep your page updated and add accurate information on the Wikipedia page that build credibility and increase online visibility.


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