A blog post by PRIYANSHU TRIPATHI
Author is DIGITAL MARKETING STRATEGIST
CATEGORIZED UNDER : VIRTUAL REALITY
Date posted 27-Nov-22
just a 3 minute read


What industries are using VR?

 
what industries are using vr?
 

Have you wished to change reality and curate according to you? Like traveling in space and fighting with Thanos, all these things are impossible in reality, but you can feel and experience all that Virtually with the help of virtual reality.

Virtual Reality is not fiction or theory; many industries like healthcare, gaming, entertainment, and Information Technology use this VR for different purposes.

But what is virtual reality?

Virtual Reality technology creates a virtual environment totally different from reality. You can move around, see, touch and feel that virtuality.

Industries using Virtual Reality

Virtual Reality in Healthcare-

Will you allow someone to practice any surgery on your body?

Definitely not, so the question will arise of how doctors will practice new medical treatments or how practitioners will learn surgery or any other medical work.

The simple solution is Virtual Reality; with the help of virtual reality, practitioners can practice on virtual bodies before attempting on the natural body. Sounds safer and is one of the best use of Virtual Reality.

“The global augmented, and virtual reality in healthcare market size accounted for USD 2.3 billion in 2021, and it is expected to reach around USD 19.6 billion by 2030.”

Virtual Reality in Entertainment-

Virtual Reality offers many facilities to the entertainment industry. Virtual Reality has a strong presence in the entertainment industry. It increases the experience with a 360-degree view and creates strong bonding with characters and films. It is creating a revolution in the entertainment industry by It uses a host of technologies to achieve this goal and is a technically complex feat that has to account for our perception and cognition.

Virtual Reality in Automotive-

VR allows automotive brands to quickly create virtual showrooms for customers to sell new cars and capture leads. It also allows customers to test-drive the vehicles even when not near a dealer.

VR can be used in design and prototyping at the early stage of product development, allowing designers to visualize their ideas before they are developed into an actual car.

This is especially useful as no traditions exist in this field, so experimentation is crucial.

Vehicle manufacturers are using this technology for more than just entertainment and are now implementing it in their automotive vehicles.

Here are a few examples of how Vehicle manufacturers are using this technology —

#1. Audi

In 2016, Audi released a virtual showroom app called Audi City, which will be compatible with Google Cardboard. The app allows customers to experience the Audi Q7 in a virtual showroom without requiring additional hardware.

#2. Volvo

Volvo Cars have partnered with a Swedish startup company, Zenuity, to develop software for self-driving cars. The software has been built on Nvidia’s Drive PX2 platform, and the two companies are working together to develop new software for self-driving cars.

#3. Ford Motor Company

Ford Motor Company currently uses this technology for its training programs. They use Oculus Rift headsets to train staff members to maintain vehicles and other equipment. A virtual reality headset is also being used to help Ford engineers design better cars and provide a safer working environment for employees.

Virtual Reality in Education

The classroom is the most boring place for most students, But after the implementation of Virtual Reality in Education, classrooms will become the most exciting and engaging place for students. Imagine seeing and experiencing the battle of Panipat and participating in the no co-operation movement with Gandhiji; isn’t it interesting?

For example, workers being trained to deal with hazardous situations at work can be exposed to virtual dangers to prepare them for real-world situations.

VR can also be used for more complicated training purposes, such as how NASA uses a CAVE (Cave Automatic Virtual Environment) to train astronauts or how firefighters can use VR simulations to learn how to best handle certain situations.

Virtual Reality in Tourism

Do you want to experience the mountains without visiting Ladakh? Well, this is possible with Virtual Reality Technology.

VR tours are an excellent opportunity to showcase your property with more flexibility and creativity than traditional marketing techniques. They can also be used to engage your audience more effectively and efficiently.

British Airways developed a virtual tour of their business class-only aircraft operating between London City Airport and New York. This allows potential customers to trail out the service and explore the aircraft before committing to paying for the ticket.

Virtual Reality in Space & Military

Most countries are using VR Technology in defense to give training in real-life battle training; virtual reality creates realistic virtual images of combat-like enemy moves, the presence of civilians, and environmental factors which helps them how to escape from these situations. By using Virtual Reality Technology, soldiers can learn how to handle weapons in war.

The Yorkshire Regiment of the British Army has been testing a virtual reality training program throughout 2020, allowing soldiers to learn battlefield activities to prepare for operational deployments.

Virtual Reality in Gaming

Virtual Reality in Gaming Industry is very famous. It acted as a game changer for the gaming industry and improved user experience. The 3D experience that appears on the screen can also be interacted with by the user. The poll states, “Global VR gaming sector revenues were $4.3 billion in 2015.” After the debut of the first Oculus VR and Samsung Gear VR prototypes, a new era in virtual reality has begun. The hand controllers and tracking technology in the VR headset allow for an exceptional user experience.

Conclusion-

Virtual Reality is a powerful and advanced technology. Many industries are using this technology for different purposes.

Facebook, and Google, are working on upgrading their technology for VR. Many industries like film, sports, Gambling, social media marketing, and journalism use this technology. This technology teleports you to a world that is not genuine but still authentic.


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