Pay-per-click advertising is a crucial element of a search engine optimization strategy because it provides quick results. You can achieve your business goals with PPC advertisement. Some of the most common reasons for using these ads include improving visibility, generating new leads, increasing traffic to your website, and better conversion.
However, one of the reasons companies use PPC advertising is its growth. Although PPC advertising is easy to implement, it requires planning and preparation; today, you will learn everything you need to create a successful campaign.
What is PPC?
PPC stands for pay-per-click, a digital advertising model where the advertiser pays a commission every time one of their ads is clicked. You pay for targeted website visits (landing pages or apps). When PPC works well, the fee is negligible because the click is worth more than what you pay.
PPC ads come in all shapes and sizes (literally) and can be made with text, images, video, or a combination of the two. It may appear on search engines, websites, social networks, etc.
Search engine advertising (also called paid search or search marketing) is one of the most popular forms of advertising. This allows advertisers to place ads to market products or services like WooCommerce pre-orders in search engine results when someone performs a search related to their business.
How to launch a Successful PPC campaign
Here are the basic steps you need to take to create a successful PPC campaign. Some are easier than others, but they are vital if you want to get the most out of Google Ads.
#1. Choose a platform for your PPC campaign.
Your first step in launching a new PPC is choosing the platform to run it on. Google Ads may be the most popular PPC among marketers today, but did you know that social networks like Facebook and Twitter also offer pay-per-click advertising?
Here's how each of these popular advertisement platforms works.
Facebook Ads allows you to place "sponsored" posts in users' News Feeds that they identify with specific audience characteristics that you have configured ads. Using this platform, you can choose the purpose of your advertising, including brand promotion, web marketing sites, store visits, and your audience, budget, and advertising schedule. Facebook will then place your ad in the newsfeeds of users that match your choice and charge you every time you click on that ad.
Twitter ads are very similar to Facebook ads. Using Twitter's pay-per-click advertising platform, advertisers can choose eight different advertising options, including embedded ads, new users, tweet engagements, web traffic, and the social media campaigns they manage. Twitter will "promote" your post to the news feeds of users that match your selection, and you will be charged every time you click on that ad.
Google Ads allows you to pay for high-quality real estate on the Google website, including search engine results pages (SERPs). Your ad can be a display ad, search ad, query ad, or video ad where your video is on YouTube. These pay-per-click ads allow you to set your budget, customize your audience, or designate the categories of search content in which you want your search to appear. Google pays you every time you click on that search.
Set objectives & define the target audience
Your plan has no direction without clear and specific goals. Start by figuring out what you want to accomplish with this advertising campaign. Want more visitors to your website? More email users? Lots of customers? Before moving forward, define your business goals.
Per-click fees can add up quickly, so you need to be prepared. Unless you have wealth in the form of a big budget, you should always strive to optimize your ads to avoid overspending. Consider your business, competitors, and keywords when setting your budget.
Who do you sell to? Do you understand your target audience’s need and pain points? With multiple ads, you can target different audience segments. For example, you can advertise men's and women's products.
However, both will only succeed if you know your market. Start by creating customer profiles to help guide your marketing efforts. By delving into social media, custom groups, and ads, you can learn more about the people you want to serve and then refine those people to get a clearer picture of your team.
Optimize your landing pages
Creating unique, optimized landing pages for your ads can be challenging when targeting many keywords. However, redirecting visitors to a generic product or landing page wastes advertising. Not only are visitors on the site unlikely to convert, but their behavior on the site can also lead to a low-rank Score, making engaging with them through advertising campaigns more challenging.
The best PPC manager creates a strong connection between audience and page optimization. The more relevant a landing page is based on initial search or audience interest, the more website visitors will click, subscribe, make purchases, etc.
If you are using social media to promote things at the top of the page, you should use content and language that works well on the platform.
Create a Killer Ad
Once you've prepared your landing page, set your budget, bid, and carefully selected keywords, it's time to launch the ad. One of the key points to remember is to be short and to the point because you need more space or time to grab the attention of potential customers.
Another important thing is to keep the goal in mind and write about that goal. For example, if you want to increase Father's Day sales, your sales copy should mention that you have deals for Father's Day. You don't have to be overly creative, but you do need to capture their attention, keep them interested, and stimulate their curiosity.
To capture this idea, consider creating a unique selling proposition that sets your offer apart from everyone else and describes how it benefits customers in one sentence. Let's go back to the Father's Day example. You may have a unique tool that the guys like, and no other promotions you could mention in the ad.
Whether you are a single entity on a limited budget or a large company with deep pockets, you should pay attention to the search for conversion. Installing it on your website lets you see if your ads are converting into real signs of success in terms of leads, subscribers, and sales.
Regular research here will help you find the most effective keywords and ads to help you cut your losses and invest in areas that bring results.
Paid advertising is not a set-it-and-forget-it project. You should closely examine all your ads and analyze the main methods to know if your ads are successful.
If you're looking to launch a new PPC brand, it's essential to keep in mind the stability that building a complete brand branding strategy funnel from scratch can provide.
As you will learn in this article, a solid PPC strategy can help you increase sales and leads at scale (with enough time and focus).
And if you build your brand well, it will help you present yourself to your target market with the right message at the right time (and place).
By now, you should have a good idea of how to launch a PPC campaign. So, are you ready to launch your online brand?Thank you for giving your minute :)