Unitedkart brand was launched in 2014. The brand was created as a short form of United Cookers. This brand was started to establish the changing face of United Ekta. We represented the focus on innovation, products for the new generation, and giving more value to our consumers. All innovative products were launched under the brand Unitedkart. The brand became an obvious choice for all product expansions in other geographies. The punch line for the brand “Ummeed se Zyada” symbolises the core the brand which is oriented to give more value to the consumers.